Case study · Social media · Leederville, WA · 2014 to 2016
Foam Coffee Bar: Instagram from 14 to 3,815 followers
A takeaway cup, a hashtag and a year of free coffee turned a Leederville café’s customers into its marketing.
3,815
Instagram followers by July 2016, up from 14
4,076
Facebook likes by July 2016, up from 798
Client
Foam Coffee Bar
Where
Leederville, WA
When
2014 to 2016
What we did
Social media and competitions
The brief
Foam Coffee Bar was a Leederville café with a colourful, quirky takeaway cup and 14 Instagram followers when we started in April 2014. This is a record of what we built from 2014 to 2016.
The work
Alongside day-to-day social, we created the #FoamRoam competition. The rules: snap your Foam cup somewhere interesting, post it on Facebook, Twitter or Instagram with #FoamRoam, and win free coffee for a year.
A simple prize, room to be creative, and a game people wanted to play. The cups turned up everywhere, and the hashtag did the distribution.
The result
From April 2014 to July 2016, Foam’s Instagram grew from 14 to 3,815 followers and its Facebook page from 798 to 4,076 likes.
The takeaway
Give people something they want to photograph and a reason to share it, and your customers do the marketing.
Got a simple idea people would want to play with?
We’ll turn it into a campaign.