Client: Geronimo Skydive
Client Location: Perth, WA
Project Date: 2020
Project Type: Paid Social
The Brief: 2020 hit WA hard. Pandemic, border closures, collective exhaustion. Geronimo Skydive wanted to cut through the noise with something worth doing: get West Australians back outside, doing something bold, local and unforgettable.
The offer was simple. Book a midweek 14,000ft or 15,000ft Rottnest Island tandem skydive, get a complimentary Rottnest Ferry Ticket thrown in.
The Work: Twelve weeks of Facebook and Instagram advertising built around high-octane creative. No soft sells. The imagery put people inside the experience before they’d clicked anything, pure adrenaline, blue sky, that feeling you can’t manufacture anywhere else.
Messaging stayed tight: WA is extraordinary, go live in it.
The Result: 41,306 clicks. Average CTR of 1.37% across all ad sets.
