Case study · Paid social · Perth, WA · 2020
Geronimo Skydive: 41,306 clicks in 12 weeks
Twelve weeks of paid social put a midweek tandem skydive over Rottnest in front of West Australians. They clicked 41,306 times.
41,306
clicks on the ads
1.37%
average click-through rate
12
weeks on Facebook and Instagram
The brief
In 2020, with WA’s hard border keeping visitors out, Geronimo needed West Australians to fill midweek tandem jumps over Rottnest.
The work
Twelve weeks of Facebook and Instagram ads built on one line: WA is extraordinary, go live in it. High-energy creative sold a midweek jump, with free ferry tickets thrown in.
The result
41,306 clicks at an average 1.37% click-through rate across every ad set.
The takeaway
Locals don’t need telling that Rottnest is beautiful. They need a reason to go this week. A midweek offer with the ferry included gave them one, and the creative made it feel like an adventure.
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