Case study · Social media · Leederville, WA · 2014 to 2017
Kitsch Bar Asia: Facebook from 1,769 to 8,198 likes
Weekly specials, told well and often, grew a Leederville street food bar’s Facebook audience more than four times over.
8,198
Facebook likes by July 2016, up from 1,769
3,203
Instagram followers by July 2016, up from 110
Client
Kitsch Bar Asia
Where
Leederville, WA
When
2014 to 2017
What we did
The brief
Kitsch Bar Asia brings the night markets and street food of Bangkok, China, Malaysia and Singapore to Leederville: hot, sweet, crispy, salty and sour. It needed social to fill tables, night after night, by selling its weekly specials, from Pad Thai Tuesday and Wok Wednesday to Top Secret Thursday.
The work
We set the strategy and the voice, made and ran the content, and ran promotions on Facebook and Instagram. The rule was consistency: every special, every week, each with a personality of its own.
The result
From the start of our contract in April 2014 to July 2016, Kitsch’s Facebook likes grew from 1,769 to 8,198 and its Instagram followers from 110 to 3,203.
The takeaway
Consistency is a strategy. A named special every week gives people a habit, and social keeps the habit alive.
Got weekly specials that deserve a bigger crowd?
We plan the content, run the promotions and keep it consistent.