Case study · Video and social media · Leederville, WA · 2014 to 2017
Leederville Food Safari: a food tour turned tourism product
Three courses, a rickshaw and Leederville’s street art, positioned as a must-do experience visitors could find and book.
4,485
Facebook likes by July 2016, up from 1,220
3,685
Instagram followers by July 2016, up from 572
462
email subscribers in year one, from zero
Client
Leederville Food Safari
Where
Leederville, WA
When
2014 to 2017
What we did
Video, social media and content
The brief
Leederville Food Safari was dinner on the move: three courses, with rickshaw drivers taking guests between them through Leederville’s street art and hidden corners. It wanted to be a must-do, and to reach a new and bigger crowd.
The work
We positioned the safari as a tourism product, not just a dinner. Working with Tourism WA, we made sure it featured in one of the first eight videos of the Just Another Day In WA campaign.
Social ran on photos and video that made people hungry, and well-known Perth food creators came along and shared it with their own followers.
The result
From July 2014 to July 2016, Facebook likes grew from 1,220 to 4,485 and Instagram followers from 572 to 3,685. The email list went from zero to 462 subscribers in the first year.
The takeaway
An experience becomes a tourism product when it is packaged, pictured and placed where visitors already look.
Have an experience that deserves more visitors?
Let’s plan the content that gets it on the list.