Case study · Strategy and training · Exmouth, WA · 2018
Live Ningaloo: strategy and social media training in Exmouth
A popular Exmouth stay in a crowded market, a team ready to make its own content, and Meg on the ground to show them how.
The brief
Live Ningaloo drew local, interstate and international travellers in a crowded market. The job: help it stand out, and teach the team to make content that showed what sets it apart.
The work
We set the brand and campaign strategy and the marketing plan. Then Meg went up to Exmouth, ran a social media and digital marketing workshop built for the executive team and staff, and kept it going with regular coaching calls.
The result
Within a month, engagement on Facebook and Instagram was climbing, and Live Ningaloo was about to close its best April ever.
“I’m a complete nerd and numbers don’t lie. In less than one month, I’ve seen the engagement on our Facebook and Instagram pages go up up up. We’re also about to close on the best April we’ve had… ever.”
Sonia Beckwith, General Manager, Live Ningaloo
The takeaway
Training sticks when it happens where the team works, and someone keeps checking in after the trainer has gone home.
Want a tourism brand that stands out in a crowded market?
We set the strategy and train your team to carry it.