DIGITAL MARKETING CASE STUDY
Client: Live Ningaloo
Location: Exmouth, Western Australia
Project Date: 2018
Project Brief: The Coffey & Tea team worked on:
- Brand and campaign strategy
- Marketing and Communications Planning
- Creative development
- Social media training
As a popular destination for local, interstate and international travellers, Coffey & Tea was engaged to favourably position Live Ningaloo in a crowded and over-saturated market and show staff how to create rich and meaningful content that showcased Live Ningaloo’s unique selling proposition.
Meg Coffey delivered a tailored and comprehensive social media and digital marketing workshop to Live Ningaloo’s executive team and staff, followed up with regular coaching calls.
The outcome?
“I was impressed by your delivery, management of the group, and your thoughtfulness which combined for a good rhythm and pace. Exmouth is a rural town – I stay in touch with most of the business owners and they all said the same thing, ‘Meg made me feel like I can do this by myself.’
I’m a complete nerd and numbers don’t lie. In less than one month, I’ve seen the engagement on our Facebook and Instagram pages go up up up. We’re also about to close on the best April we’ve had…ever.”
– Sonia Beckwith, General Manager Live Ningaloo
