Case study · Social media management · Perth, WA · 2015 to 2017
Perth Convention and Exhibition Centre: three years of social media
Six pavilions, a full events calendar and an audience that ran from conference delegates to wedding guests.
Client
Perth Convention and Exhibition Centre
Where
Perth, WA
When
2015 to 2017
What we did
The brief
PCEC hosts everything from conferences, speech nights and concerts to weddings, meetings and product launches across six multi-function exhibition pavilions. One feed had to speak to every one of those crowds and stay in step with PCEC’s wider marketing.
The work
From 2015 to 2017 we ran PCEC’s social media end to end: content, community and reputation management, competitions and promotions, and the reporting that showed what each campaign did.
The results
Between December 2015 and March 2017, PCEC’s Instagram grew from 898 to 7,107 followers and the Facebook page passed 14,800 likes. Our announcement of the Tutankhamun exhibition in August 2016 reached 43,245 people organically and drew 509 comments, most of them people tagging friends to plan their visit.
The takeaway
A venue with many audiences needs one calendar and a clear reason for every post.
Running a venue with a full events calendar?
We run social that keeps pace with it.