Case study · Paid social · Perth, WA · 2019
Perth Heat: 113,375 people reached in six weeks of paid social
Six weeks of Facebook and Instagram ads that moved with the fixture list and pushed hardest before every home weekend.
113,375
people reached
1,336
unique link clicks
6
weeks on Facebook and Instagram
The brief
Perth Heat had 15 Claxton Shield titles to its name. The job: match that form off the field. Build awareness, drive website traffic and turn it into ticket sales.
The work
Six weeks of Facebook and Instagram ads built around the season. When a home weekend was coming up, every ad switched to one job: bums on seats. Creative and messaging moved with the calendar, not one campaign running start to finish. Every ad had a strong image, one clear ask and copy written for the crowd it was meant for.
The result
113,375 people reached and 1,336 unique link clicks in six weeks.
The takeaway
Ads that follow the fixture list beat ads that just run. Spend hardest when there is something to buy this weekend.
Selling seats, rooms or tickets?
We build paid social around your calendar, not a generic schedule.