Client: Perth Heat
Client Location: Perth, WA
Project Date: 2019
Project Type: Paid Social
The Brief: Perth Heat is the most successful team in the Australian Baseball League, 15 Claxton Shields and counting. The brief was to match that momentum off the pitch: build brand awareness, drive website traffic and convert that traffic into ticket sales.
The Work: Six weeks of Facebook and Instagram advertising built around the season schedule. When a home weekend was coming up, the ads shifted to focus entirely on getting people into seats. Creative and messaging moved with the calendar rather than running a generic campaign from start to finish.
Every ad was built for cut-through. Strong visuals, clear calls to action, messaging dialled into the right demographic. Nothing that didn’t earn its place.
The Result: 113,375 people reached. 1,336 unique link clicks.
