Client: Rubylight Investments
Location: Leederville, WA
Project Date: 2014-2017
Project Type: Full Service Management
The Brief: Rubylight Investments is a restaurant group boasting four of Leederville’s trendiest establishments.
Coffey & Tea was originally engaged to provide social media management services, however the scope was quickly expanding to full service marketing.
The Coffey & Tea team worked on:
- Full service marketing for all venues – Leederville Food Safari, Kitsch Bar Asia, Ria Malay Kitchen, Foam Coffee Bar
- Digital strategy and execution
- Content marketing and social media management
- Public Relations
- Reputation management
- Influencer marketing
- Facebook and Instagram competitions and promotions
- Website development and maintenance
- Menu design and updates
- Staff training
- Liaise with local government for marketing promos ie Eat Drink Perth
Working with the restaurant group drew on Coffey & Tea’s strength as an agency specialising in strategic marketing solutions and social media management for tourism and hospitality.
By understanding where each establishment is positioned in the market, the team were able to expertly craft integrated campaigns that aligned with clear objectives with goal-oriented outcomes.
