Case study · Social media and email · Perth, WA · 2013 to 2015
The Terrace Hotel: Facebook likes up 187.3% in our first client engagement
Our first client. Nearly two years of social, Facebook ads and email for a CBD hotel in one of Perth’s oldest buildings.
187.3%
growth in Facebook page likes
1,751
Instagram followers, up from 2
77.2%
growth in Twitter followers
Client
The Terrace Hotel
Where
Perth, WA
When
July 2013 to April 2015
What we did
Social media, Facebook ads and email
The brief
The Terrace Hotel opened in 2012 in one of the oldest buildings in Perth’s CBD. Meg had been its Marketing Manager, and when she launched Coffey & Tea, the hotel came with her as our first client. The brief: grow the database and lift social engagement.
The work
Content across Facebook, Twitter and Instagram, made to keep regulars interested and win new followers. Monthly Facebook ads, drawn from venue specials and competitions, targeted friends of existing fans to grow the database.
Email was rebuilt into separate sends for dining, wine, functions and accommodation, each pointing people to the website, social and the booking sites.
The result
Across the engagement, Facebook page likes grew 187.3% with very few unlikes, and Twitter followers grew 77.2%. Instagram went from 2 followers to 1,751, averaging 29.5 likes a post.
The ads delivered consistently above-average click-through to the hotel’s website, and email open and click rates sat above the industry average in every segment.
The takeaway
Social, ads and email work harder together. Each one fed the database the others relied on.
Running a hotel, bar or venue?
We started with one in 2013 and have built for hospitality ever since.