Proven Instagram travel hashtags in Australia

Travel hashtags work when they file your post, not when they pad it.

Tag what is actually in the shot and keep it to a handful. A caption buried in tags reads like spam, and Instagram’s own advice is five or fewer (Instagram @creators, Dec 2025).

It is sometimes helpful to think of the noble hashtag as a way to ‘file’ your content: before you tag think, where does my content fit and what terms best apply to this image/video?

Here is a simple and effective formula to help you maximise your travel hashtag-driven engagement:

#[basic travel hashtag] + #[country] OR #[state] + #[city] OR #[airport]* + #[activity] + #[surroundings or the moment]. That’s five. Use the lists below to pick each one.

Here are some travel-related hashtags to get you started!

Popular basic travel hashtags

Travel hashtags by destination

The ideal hashtag formula for destination reads: #[country] OR #[state] + #[city] OR #[airport]*

(*airport applies if the city’s name is too long)

So, for example, a holiday to Broome might go something like this: #travel #westernaustralia #broome

Some of the top location-based hashtags for travel in Western Australia are:

Some of the best Australia-wide travel hashtags include:

More Australia-wide hashtags for travel reels

Hashtags by activity

Once you’ve categorised your travel-related image or video according to destination, tag it according to what you’re doing! For example:

Hashtags by what’s around you

From here, add descriptors of the surroundings or objects pictured in the image or video. For example:

Hashtags for the moment

Add in a hashtag that expresses how the image or video makes you feel in that moment, some of the most popular include:

Specialised travel hashtags

You can include some specialised travel hashtags, for example:

• #airline
• #flight
• #aviation
• #airplane
• #planespotter
• #plane 
• #train 
• #railways

Travel companies or organisations

Most, if not all, travel and tourism companies or organisations can be hashtagged and some will repost your images! For example:

• #contiki
• #topdeck
• #topdecker
• #intrepidtravel
• #gadventures
• #beentherewithfc (Flight Centre) 
• #helloworldau (Helloworld Travel)

Instagram-specific hashtags

Instagram has its own generic tags, each with a massive following. They file your post under nothing in particular, and generic tags like #viral and #explore won’t help the right people find you, so skip them.

Hashtags can widen your reach, and the wrong one can sink a post. Get the etiquette wrong and a good photo of Broome becomes a bad look.