Everybody loves travel hashtags, but not many use them to their greatest advantage!
Aim to incorporate travel hashtags as seamlessly as possible, don’t over-apply, don’t overload the caption and only use hashtags that are genuinely relevant to the image or video content.
It is sometimes helpful to think of the noble hashtag as a way to ‘file’ your content: before you tag think, where does my content fit and what terms best apply to this image/video?
Here is a simple and effective formula to help you maximise your travel hashtag-driven engagement:
#[basic travel hashtag] + #[country] OR #[state] + #[city] OR #[airport]* + #[activity} + #[surroundings/objects] + #[the moment] + #[specialised travel] + #[Instagram specific – optional]
Here are some travel-related hashtags to get you started!
Popular Basic Travel Hashtags
Travel Hashtags by Destination
The ideal hashtag formula for destination reads: #[country] OR #[state] + #[city] OR #[airport]*
(*airport applies if the city’s name is too long)
So, for example, a holiday to Broome might go something like this: #travel #westernaustralia #broome
Some of the top location-based hashtags for travel in Western Australia are:
Some of the best Australia-wide travel hashtags include:
CLICK HERE FOR MORE AUSTRALIA-WIDE HASHTAGS
Hashtags by activity
Once you’ve categorised your travel-related image or video according to destination, tag it according to what you’re doing! For example:
Hashtags by what’s around you
From here, add descriptors of the surroundings or objects pictured in the image or video. For example:
💡 Working on a destination’s social presence?
Here’s how we approach content strategy for tourism brands.
Hashtags for the moment
Add in a hashtag that expresses how the image or video makes you feel in that moment, some of the most popular include:
Specialised Travel Hashtags
You can include some specialised travel hashtags, for example:
Travel companies or organisations
Most, if not all, travel and tourism companies or organisations can be hashtagged and some will repost your images! For example:
- #contiki
- #topdeck
- #topdecker
- #intrepidtravel
- #gadventures
- #beentherewithfc (Flight Centre)
- #helloworldau (Helloworld Travel)
Instagram-specific hashtags
Instagram has its own set of basic hashtags, each with a massive following, so it makes sense to include one or more for good measure, but only where possible.
- #instapic
- #bestoftheday
- #instagood
- #photooftheday
- #trending
Hashtags are an excellent tool for increasing reach and engaging with new audiences; however, when hashtag etiquette is ignored, you have a potential disaster brewing.