We’ve compiled a list of 10 ideas for Instagram Reels for hospitality businesses in Australia – whether you’re a small bed and breakfast or a large hotel chain, these ideas can help you get started with creating engaging content for your followers.

Before spending big bucks on social media listening tools, tourism brands can use free methods to discover what people are saying online.

Food tourism, also known as culinary tourism, plays a vital role in how tourists make important vacation decisions. 

The following lists of popular travel hashtags for WA will get you started with promoting your business or finding a great new travel destination.

Social media platforms come in all shapes and sizes, and which ones you focus on can go a long way to reaching new travellers.

Live streaming has exploded in popularity recently, offering tourism brands endless possibilities to reach potential travellers.   

Businesses often ignore hashtag etiquette, using hashtags recklessly and without a solid strategy. But should you be so carefree? 

If you work in marketing, you’ve likely heard of the term ‘social proof’. But what does it mean exactly? Let’s find out.

Blogging is an important part of your marketing strategy because it helps you be seen by people who actually want to find you.

While social media might be the new king of tourism marketing, tourism email marketing is still an essential tool you need in your marketing belt.

Tourism brands pride themselves on offering travellers the optimal experience, but too few think about providing that experience on their YouTube channels.

Brand storytelling is the key to setting your business apart from the pack in today’s option-filled and competitive world.