Social media platforms come in all shapes and sizes, and which ones you focus on can go a long way to reaching new travellers.

Live streaming has exploded in popularity recently, offering tourism brands endless possibilities to reach potential travellers.   

Businesses often ignore hashtag etiquette, using hashtags recklessly and without a solid strategy. But should you be so carefree? 

If you work in marketing, you’ve likely heard of the term ‘social proof’. But what does it mean exactly? Let’s find out.

Blogging is an important part of your marketing strategy because it helps you be seen by people who actually want to find you.

While social media might be the new king of tourism marketing, tourism email marketing is still an essential tool you need in your marketing belt.

Do you need clarification about why your tourism website isn’t performing? Crafting a practical and appealing tourism website is a challenge.

Tourism brands pride themselves on offering travellers the optimal experience, but too few think about providing that experience on their YouTube channels.

Brand storytelling is the key to setting your business apart from the pack in today’s option-filled and competitive world.

Without current content on social media, you’re letting yourself, your brand, and your potential customers down.

Do you want to take your Instagram game to the next level? Look no further! Instagram Reels is here to revolutionise the way you showcase your destination and entice potential visitors.

A few weeks ago, I was lucky enough to attend State of Social, Australia’s largest digital marketing conference, held at Perth’s Optus Stadium.