Insights

Restaurants need social media. It’s as simple as that. If you want to get diners through the door, you have to have a social media presence.  

Tag what is actually in the shot and keep it to five or fewer. A simple formula and WA examples for filing your travel posts properly. 

We’ve compiled a list of 10 ideas for Instagram Reels for hospitality businesses in Australia – whether you’re a small bed and breakfast or a large hotel chain, these ideas can help you get started with creating engaging content for your followers.

Before spending big bucks on social media listening tools, tourism brands can use free methods to discover what people are saying online.

Food and culinary tourism is no longer a niche. Here’s what it means, why it’s booming, and how WA tourism brands can capitalise on it in 2026.

Perth and WA hashtag lists for tourism brands, plus how to pick the five that fit the shot instead of pasting the lot.

TikTok, Instagram, YouTube, Facebook or Pinterest? How to pick the platforms where travellers research and find you.

A phone, a tripod and a solid connection are enough. Four live streaming tips to help travellers feel your place before they book.   

Instagram now allows five hashtags, so choose the five that matter. Hashtag etiquette by platform so you land in the right conversation. 

When people are unsure, they copy others. How tourism and hospitality owners can find and use social proof to win bookings.

Blogging is an important part of your marketing strategy because it helps you be seen by people who actually want to find you.

Your best guests already gave you their email. Ten tips for building and using a tourism email list that brings them back.