AFL Tourism // Targeting Travellers with Hashtags

Sports tourism is rapidly growing and is showing no signs of slowing. This kind of tourism brings in tens of thousands, even hundreds of thousands of guests. Those folks need to a place to rest, grab a bite to eat and somewhere to purchase team gear and souvenirs. That means more revenue to hotels, restaurants, facilities, and retailers alike, which in turn means more jobs and tax revenue.[1]

A marketing strategy will only be successful if it is aimed at the appropriate group of people. You can take the shotgun approach – load the rifle, fire it, and hope that whomever it hits will be interested enough to check out your activity, but unless you are extraordinarily lucky, you will probably end up wasting both time and money.

Better results are obtained when you target the audience or groups you want to reach and focus your program directly at them. Often, all it takes is a bit of common sense.

Having an awareness of your community’s interests and the hashtags they are using should inform the hashtags you use in your own posts. However, be sure to choose the right hashtag and don’t be a victim of #hashtagabuse!




  • @AFL
  • Facebook: @AFL
  • Instagram: @AFL
  • Hashtag – #AFL, #TrueColours, #AFLGF, #AFLGrandFinal, #AFLFinals



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