We turned 10!
In July 2023 we turned 10, and to celebrate the milestone we looked back at our favourite campaigns.
Social media changed a lot in those 10 years. Here are the campaigns we are still proud of.
Our farthest reaching campaign: the #FoamRoam competition for Foam Coffee Bar
#FoamRoam was a social media campaign developed for Foam Coffee Bar in Leederville. We ran it back in 2014.
Perth coffee drinkers were encouraged to purchase a takeaway coffee at Foam Coffee Bar, take a photograph of the cup in an interesting location and post it on social media with the hashtag #FoamRoam.
The winner, judged according to creativity and impressiveness of location, earned a year’s supply of coffee.
By using the hashtag #FoamRoam, 144 Instagram entrants became brand advocates, and it didn’t take long for the competition to reach as far as New York, Vietnam, Abu Dhabi and LAX.
It put Foam’s cups on screens from Leederville to New York.
Our most remote campaign: growing the Cocos Keeling Islands’ social following sixteen times over
The Cocos Keeling Islands are a group of 27 breathtaking coral islands about 2,935 kilometres northwest of Perth.
As amazing as the islands are, distance is a major hindrance to tourism. In 2017 we were engaged to develop a strategic social media advertising and content strategy to grow awareness of the Islands.
We made content for Facebook and Instagram built to stop the scroll and get shared.
Paid social took the islands from 5,000 followers to 80,000, sixteen times the audience.
A campaign we’ve had the most fun with: the Memory Game on Instagram Stories for Live Ningaloo
We had fun creating memorable content for Live Ningaloo.
Creative Instagram Stories were one way we helped the account increase its reach and engagement, our favourite being the Memory Game.
In the game, emojis of different sea life popped up on the user’s screen one by one, and the user had to remember this order when answering a poll on the next Story.
We love implementing creative Instagram Stories to help drive engagement. Polls, quizzes, stickers, Q&As and user-generated content also work to achieve this!
Our most reactive campaign: AFL ads for Optus Stadium during the pandemic
Perth’s Optus Stadium appointed us to grow brand awareness and drive web traffic and ticket sales for the 2020 AFL Perth hub games.
In the ‘unprecedented’ 2020 AFL season, Optus Stadium needed the Perth hub games to recoup as much of the year as it could.
We broke our strategy into two key parts, one focused on those outside of Perth and the other on those based in Perth.
For those residing outside of Perth, the games were a chance to turn a weekend in the city into an AFL getaway. For those within Perth, the games were a rare chance to see the travelling teams play against different teams.
We delivered a series of paid campaigns focused on those whose interests matched popular AFL programs and the teams playing in the Perth hub. We learned each fan base’s interests, locations and hashtags, and aimed the ads right at them.
Our ads sent fans of the sides playing to the Optus Stadium and Ticketmaster pages for every hub game.
Most steps in one day for a client: State of Social
State of Social is Perth’s annual digital and social media marketing conference, and a C&T client. The conference packs essential marketing education, inspiration and networking into two fun-filled days at Perth’s Optus Stadium.
State of Social keeps us on our feet. We certainly get our steps in over the two days, from organising the speakers to distributing merch and ensuring the workshops run smoothly!
We couldn’t do it without the crew at Optus Stadium, the volunteers, and of course, founder Meg Coffey.
State of Social runs annually in August. Head to stateofsocial.com.au to find out more.
The most distance covered for a campaign: the regional workshops we delivered for Tourism Council WA
We travelled all over Western Australia, from Broome to Esperance and everywhere in between, to deliver workshops for Tourism Council WA.
Meg still runs 1:1 and group social media training, built around things your team can put to work straight away.
Interested in booking a session for you or your team? Drop us a line at hello@coffeyandtea.com
From our work · Cocos Keeling Islands16xgrowth in the social audience, 5,000 to 80,000