Celebrity endorsements used to be the go-to way to influence public opinion about a brand, product, or service. Nowadays, what does it mean to be a celebrity?

In the hospitality industry, every post on social media is a new opportunity for leads to convert and move further down the sales funnel.

Pinterest for tourism may sound like a strange concept to some, with Facebook and Instagram seeming like the obvious marketing choice.

With ‘near me’ searches on the increase and consumers continually moving away from traditional media and going to the web to plan their outings, from a week-long jaunt in the Kimberley to a simple Sunday afternoon pub session, it’s more important than ever to show up online.

Bad customer service is a silent killer for your business. Poor experiences not only drive customers away but also tarnish your brand’s reputation.

Social media has dominated every industry, and the wine industry is no exception.

Geronimo Skydive wanted West Australians to “take back 2020” by encouraging them to do something challenging, fun, local and memorable, like skydiving

Content marketing is strategic planning, creating, and publishing to target your audience and help achieve your objectives. Here’s a 101 to explain it all »

So how can you make sure your clever marketing stunt gets your business trending for all the right reasons? Here are five of our favourite marketing stunts that worked — now watch and learn.

Client: Optus StadiumLocation: Perth, Western AustraliaProject Date: 2020Project Type: Paid Social The Brief: Optus Stadium is a 60,000-seat world-class venue and was named the Most Beautiful Stadium in the World at the 2019 Prix Versailles international architecture awards. In 2020, the AFL Perth hub games brought travelling teams to WA during an unprecedented season. The […]

Coffey & Tea provided full service social media management for Fermoy Estate to help position them as a premium, leading WA wine producer and a must-visit Margaret River destination.

How did we do it? Rather than trying to sell the benefits of each community ourselves, we let the locals shine and tell the story for us. LWP means better places to live, work and play.