Insights

Plain guides on social, content and paid social for WA tourism, hospitality, lifestyle and government.

State of Social 2021 delegates

State of Social 2021: how social media drew nearly 500 marketers

How social media brought nearly 500 marketers to State of Social ’21.
Lady drinking coffee at Perth Cafe and Restaurant

Hospitality and social media: converting to a sale

Lots of followers but not enough bookings? Five fixes for the leaks between a like and a sale in hospitality.

Pinterest for tourism: the silent giant

Pinterest works as search, visual storytelling and a cheaper ad alternative, and most tourism brands walk straight past it.
geronimo skydive

Geronimo Skydive: 41,306 clicks from 12 weeks of paid social

Twelve weeks of paid social and 41,306 clicks, all aimed at West Australians ready to take back 2020.
optus-stadium-01

Optus Stadium: paid social for the 2020 AFL hub games

Paid social for the 2020 AFL hub games, built around two crowds: regional WA and Perth locals.
fermoy estate winery

How we grew Fermoy Estate’s Instagram following by 26%

Full service social for a Margaret River winery, and an Instagram following up 26%.

'conference social media marketing

State of Social 2020: keeping a conference alive through a five-month delay

How we kept a conference audience keen through a five-month delay.
baseball

Perth Heat: 113,375 people reached in six weeks of paid social

Six weeks of paid social for Perth Heat baseball, reaching 113,375 people.
STRATEGY

4 ways social media and search work together in 2027

Search is not one box any more. Four ways social and search feed each other now that AI answers pull from both, for tourism and hospitality. 
SEO PHOTOGRAPHY

SEO in Tourism: Why is it important for brands?

Everyone in tourism is chasing the same few page one spots. How SEO and a Google Business Profile get your business found and booked.
Exmouth Whaleshark by Tourism Western Australia

Live Ningaloo: strategy and social media training in Exmouth

A strategy and hands-on training so the Live Ningaloo team could make their own content in Exmouth.
cocos keeling islands facebook advertising case study

How we grew Cocos Keeling Islands’ social following from 5,000 to 80,000

Paid social and content that grew the islands’ audience sixteen times over.

Coffey Talk Our occasional email: the tourism and social media news worth your time.

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